Exactly how much it costs to charge at a publicly accessible charging station is a complicated issue. We find that charging station and charging card providers in the market do not always provide transparency on the exact price or on the additional costs charged. We want to deal with this differently and be clear and transparent about the structure of pricing and the costs charged.
First of all, it does not matter whether a charge point is registered “public,” “semi-public” or private. The difference is in the activation of “roaming” on the charge point to allow paid transactions with third parties. This can be independent of where they are located. If they are on public property, a “public charge point” is always required to activate “roaming” and the tender when awarded determines the rate to charge electricity. If they are on private property, say from a company, then it is a “semi-public charge point” and the company determines the rate. But that rate determined by the owner of the charge point is not simply one-to-one the price paid by the final user. We briefly explain the parties in between and how the final rate is set.
The Charging Station
The party managing the charging station on behalf of the owner is called the C harge P oint O perator. The owner will ask the CPO to set a rate for charging. The rate can be set with three different parameters: 1. a rate per minute (during charging and/or when the car is fully charged) 2. a rate per kwh of electricity charged 3. a starting rate Any combination between these three rate options is possible. The owner asks the CPO to set a tariff with which he/she will cover the investment cost of the infrastructure (Charging post + cabling and fuses and possibly even a medium voltage cabin or distribution box). On the other hand, there is also the purchase cost of the electricity that the owner wants to recover. On top of that there are costs for maintenance, repair or vandalism that are provided for.
What is the revenue model of the CPO? For managing a charge point, monthly hosting fees apply to bring the charge point online with a data sim card and activate “roaming” so that the charge point becomes accessible for payment with a third-party charge card. In addition, there is the option – obviously mandatory for public charge points – but not for semi- or private ones to share the location of the charge point with common apps. For each transaction at a charge point, CPOs can also charge a transaction fee based on the same 3 parameters that the owner can set. This fee is then deducted from the fee to the owner and shown on the invoice. For own charge cards where there is no settlement with third parties, these CPO surcharges are often exempt, but it is best to ask explicitly. Stroohm charges a rate of 0.05€/kwh for charging sessions with third-party charge cards and does not charge a starting rate or a rate per minute. These costs are intended to cover the support and questions of the end users on the one hand and to cover the financial transactions and collection costs for third party receipts on the other hand.
We find that charging station and charging card operators are not always transparent in their costs, STROOHM wants to change that.
Bart Massin
The Charge Card
If you as an EV driver are going to charge with a charge card at a publicly accessible charging station, the issuer of your charge card is a M obility S ervice P rovider. This (e)-MSP will usually also charge a rate or monthly subscription fee on top of the CPO’s rate to handle the transaction with the appropriate counterparties, provide the charging cards and enter into the necessary roaming agreements with all CPOs. The MSP can apply a surcharge on top of the total cost of the CPO through the following parameters: 1. a rate per minute (during charging and/or when the car is fully charged) 2. a rate per kwh of electricity charged 3. a starting rate 4. a monthly subscription 5. a one-time purchase cost of the charge card
If you use the Stroohm charging card and you go to charge at a public charging station not managed by Stroohm, you pay the rate set by that CPO + 0.2€ starting rate + 0.05€/kwh. Our charging card costs a one-time fee of 10€ and is available exclusively to our professional Fleet customers. There are no monthly subscriptions and also no transaction fees on the charge card if the operator is also Stroohm because then there are no financial transactions with third parties. In comparison, we see parties in the market that have starting tariffs of up to 0.60€, whether or not further combined with tariffs of up to 0.52€/kwh or subscriptions between 4 and 8€/month. So we believe that in addition to this transparent policy, Stroohm also has a very correct pricing policy.
By Bart Massin
Chief e-mobility Officer
Fleet.services@stroohm.be